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It's Child's Play for Joester Loria Loria/Parents Magazine

By Anonymous



NEW YORK July 16, 2004 -- The Joester Loria Group has joined the roster of Child’s Play Communications clients.

Joester Loria is a full-service licensing and marketing agency representing some of the world's top brands, including Jeep, American Greetings, Berlitz and Pepsi. The company is based in New York City with satellite offices in Detroit and a network of agents worldwide. Child’s Play will be responsible for publicizing Joester Loria client, Parents Magazine, for the publication’s licensed toy line, designed for infants and toddlers. Founded in 1926, Parents is the country’s leading publication for parents, with over 14 million readers every month.

Located in New York City, Child’s Play Communications specializes in public relations/marketing communications for products and services targeted toward kids and moms. Global brands such as Hasbro, Gund, Samsonite and Ragu have been among Child’s Play clients.

“Child’s Play has the expertise in the children’s market that we were looking for,” said Joanne Loria, Joester Loria’s executive vice president and COO. “They have extensive background reaching the mom market, promoting licensed products and in particular, publicizing toys. With that combination, we thought they’d make the ideal public relations partner.”



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